ISTMA Case Study
An innovative and educational company aiming to provide standardized turf maintenance training courses world wide.
The Brief
See How we Helped Launch an Innovative Start-Up
The International Sports Turf Managers Association started as an ambition idea. Splendesigns turned that idea into reality. They wanted to provide Sports Turf Managers with an educational online course program that would define the standards that would be reflected internationally.
The Process
Building a Brand From 0
ISTMA came to us with no branding, and little understanding of how to reach the people who they needed to reach. At Splendesigns, we excel in niche markets and at identifying marketing strategies that will last and this is what we provided. After identifying the target market, it was time to design.
Firstly, we created an amazing brand guideline that would create the foundation for our design. This included a logo, colour palette, graphic assets and typography. Through this, we maintained clear communication to make sure ISTMA loved the design as much as we did! Once we had the designs. We proceeded to design and develop the website. With plenty of imagery of their professional work in the field and the graphic design from Splendesigns, we would collaborate to build a design that would attract the target audience. Once the website was built, we started testing to make sure everything was operational for our end-users and soon after we we’re live!
The Results of Investing With Splendesigns
Despite the risk of building a start-up in an undiscovered market, ISTMA couldn’t have picked a better team to bring their idea to life.
We only provide the highest quality in branding and web design and their results show it. ISTMA now has 1,500+ users who are learning from the industry leading educators.
1. Revenue
Increase in Sales
1
%
2. Students
Increase in Customers
1
%
3. Performance
Cost Per Sale
£
1
4. Effectiveness
ROI
1