We began by conducting thorough research and analysis to understand the needs and aspirations of the Women of Loulé. We created several concepts for the new logo, brand colors, and fonts, each reflecting different aspects of the group’s identity. Through a collaborative process with key stakeholders, we refined these concepts to ensure they aligned perfectly with the group’s vision and values. Once the final designs were approved, we began the implementation phase. The new logo, featuring a stylized sun and flower, was introduced as the cornerstone of the brand. We selected a vibrant color palette of Sunny Yellow, Cerise Pink and Marine Blue to evoke the energy and natural beauty of Loulé. The fonts, Elegancy and Kalista Script were chosen for their modernity and readability.